News

Discover how to wear your favorite Fresh Line scents, blend them into your daily routine, and leave a subtle yet unforgettable impression. Fragrance isn’t just about aesthetics, it’s a personal signature, a way to leave a trace of yourself that’s soft but memorable.Fresh Line Body Mists bring the pleasure of a favorite scent into your everyday moments, while also offering hydration and care.Light, refreshing, and versatile, they’re perfect for any time of day, before work, after the gym, or during a relaxed afternoon unwind. Body Mists You’ll Love Pink Jungle Fragrant Water – Fresh Line: Juicy pineapple and creamy coconut open this vibrant scent, while a heart of lily blends beautifully with warm caramel.Playful and sweet, it captures the carefree joy of summer in every spritz. Vanilla & Caramel Body Water – Fresh Line: Sweet caramel and vanilla blossom meet buttery macadamia and rich nougat to create a cozy, feel-good fragrance that softens your day. Infused with plant-based glycerin for lasting hydration and smooth, silky skin. Cassandra: A multidimensional body splash rich in essential oils, combining a sweet, balsamic aroma with soothing and revitalizing properties.Ylang-ylang essential oil and chamomile extract create a calming floral experience, while neroli adds a fresh, energizing twist. Grape & Nectarine Body Water – Fresh Line: A refreshing body water with grape and nectarine extracts that awaken the senses and bring a natural burst of freshness all day long. White Jasmine Body Water – Fresh Line: An aromatic body mist infused with jasmine essential oil for wellness and vitality.Soft notes of blooming jasmine blend with creamy white florals to leave a subtle yet irresistible scent on the skin. How to Wear Your Body Mist Like a Pro Application makes all the difference. Spray lightly on clean skin — ideally after your shower or before getting dressed. Focus on your shoulders, neck, and wrists for a delicate, invisible scent veil. For extra longevity, mist lightly over your hair or clothes (from a distance!) for a fresh, elegant touch that lingers. Fresh Tip: Pair your Fresh Line Body Mist with a body scrub or moisturizer from the same fragrance line. This softens the skin, enhances the scent’s notes, and makes it last longer throughout the day. A Daily Ritual of Care & Scent: Fresh Line’s Body Mists are more than fragrance, they’re daily rituals of wellbeing. Each spray blends scent, hydration, and a sense of calm pleasure, turning your everyday routine into a sensory moment of self-expression. Enjoy them every day, and make your scent a part of your personal signature.

Protection, care, and glow for your skin — all year round. Summer fills our days with sunshine, freedom, and golden memories — but your skin still needs protection long after the beach.HELIOS by Fresh Line isn’t just sunscreen; it’s your daily ritual for glass-effect skin — radiant, hydrated, and protected 365 days a year. Infused with natural extracts of prickly pear, organic cucumber, watermelon, and vitamin E, the HELIOS range combines high-performance sun protection with anti-aging care, keeping your skin youthful and luminous in every season. For Every Moment of the Day, in Every Season Morning in the city: Start your day with Helios Face Sunscreen SPF30 Tinted – Fresh LineIts lightweight, non-greasy texture keeps skin soft and hydrated while offering natural coverage and UV protection. Water-resistant and suitable for all skin types. At the beach or pool: Helios Milky Suncreen SPF50 for Face & Body – Fresh Line delivers high-level protection with quick absorption and a refreshing summer scent, so you can enjoy the sun, worry-free.  After-sun & daily hydration: Helios After Sun Milk for Face & Body – Fresh Line offers deep moisture and an instant cooling sensation — perfect even in winter, when the skin feels dry or stressed. Trendy Tips for Glass-Effect Skin All Year Long Stay consistent: Sunscreen isn’t just a summer habit. Daily use prevents premature aging and enhances your natural glow. Serum + SPF combo: Layer your favorite anti-aging serum, like Hera Hyaluronic Line Filler | Replumping Serum – Fresh Line, under HELIOS SPF for maximum protection against blue light and UVA/UVB rays. Winter glow: Keep using your Helios After Sun Milk for Face & Body – Fresh Line even in colder months, it helps maintain elasticity and deep hydration. Don’t skip hidden zones: Ears, neck, back, and hands need protection too, especially if you want that even, all-over radiance. The right amount matters: About two fingers of sunscreen for the face and six teaspoons for the body. Protection only works when you apply enough!   The HELIOS Collection — Complete Care All Year Long The HELIOS range features seven specialized products, all water-resistant and enriched with natural actives like prickly pear, organic cucumber, watermelon, and vitamin E.From the Helios Face Sunscreen SPF30 Tinted – Fresh Line to the Helios Milky Suncreen SPF50 for Face & Body – Fresh Line and Helios After Sun Milk for Face & Body – Fresh Line, keeps your skin cared for, protected, and glowing, every season, every activity. Your Moment of Protection & Glow With HELIOS, sunscreen becomes more than a step, it’s a moment of self-care. A few seconds each day that hydrate, protect, and illuminate your skin, reminding you that true radiance starts from within, all 365 days of the year.

Discover how to bring your hair back to life after summer with the Erato Collection by Fresh Line, a ritual of repair, natural ingredients, and beauty tips that truly inspire. Summer leaves us with memories of sun, sea, and freedom, but also hair that feels dry, fragile, and dull. Salt, UV rays, and wind can strip away shine and strength, leaving strands in need of a little extra care. Now’s the time to give your hair what it really needs: a self-care ritual disguised as a haircare routine. Created by Fresh Line, the Erato Repair & Nourishment line blends nature’s wisdom with modern science. With organic Greek olive oil, rose essential oil, and calendula extract, each formula restores vitality, strength, and the hair’s natural glow. Your Erato Ritual: Step by Step 1. Gentle CleansingThe Erato Repairing & Moisturizing Hair Wash – Fresh Line cleanses without stripping natural moisture. Infused with organic olive oil, sandalwood, and aloe, it rebuilds and hydrates, while the herbal “tea” blend of eight Cretan herbs acts as a tonic elixir for the scalp. 2. Intense Nutrition & RepairThe Erato Repairing & Moisturizing Conditioner – Fresh Line detangles effortlessly and floods the hair with nourishment. Enriched with sunflower extract and natural fatty acids, it delivers clinically proven restorative action for stronger, softer strands. 3. Leave-In Strength & ProtectionThe Erato Repairing & Moisturizing Leave-In Serum – Fresh Line is your daily must-have. It shields against heat and UV damage, smooths frizz, and keeps hair soft, shiny, and resilient all day long. 4. Weekly Hair Spa MomentThe Erato Repairing Hair Therapy – Fresh Line feels like an at-home spa ritual. With shea butter, ceramides, and essential oils, it deeply repairs and replenishes, restoring strength and radiance to tired hair.   Fresh Line Tips for Healthier Post-Holiday Hair Go for a wellness trim: It’s more than “just the ends”,  it’s a reset for your hair and your mood. Scalp time is self-care time: Massage your scalp 2–3 times a week to boost circulation and support growth. Air over heat: Let your hair dry naturally whenever you can, and if you need styling, switch to a cool-air setting. Switch to silk: A silk pillowcase reduces breakage and helps your hair retain moisture, a small luxury that makes a big difference. Feed your hair from within: Add omega-3s (like walnuts and salmon) and B vitamins to your diet for stronger, shinier hair from the inside out. Your Moment of Self-Care With the Erato Collection, haircare becomes more than a routine, it’s a mindful ritual of renewal. A few quiet minutes that belong entirely to you: to recharge, to care, to glow. Because true radiance doesn’t start with your hair, it starts with you.