An autumn skincare routine with a Halloween feel!

At the end of summer, hair often looks drier and duller and becomes harder to comb. Exposure to the sun, seawater, chlorine, frequent washing and heat styling can leave hair feeling rougher and more prone to breakage. Restoring your hair after summer does not require a complicated routine. It takes proper cleansing, consistent care and a little more attention to how you dry and comb your hair. Why does hair look more damaged after summer? Summer damage does not look the same for everyone. You may notice: dryness through the lengths and ends a dull appearance and loss of softness more frizz tangles and difficulty combing your hair split ends or breakage hair that feels rougher after washing Coloured, curly, thin or already dry hair may need more targeted care at this time of year. What does hair repair really mean? In everyday hair care, repair means helping hair look softer, smoother and healthier while reducing tangles and further breakage. The right care can make the ends look smoother and better cared for while helping to reduce breakage. Once split ends have formed, however, a trim is needed to remove the damaged ends. A complete routine for dry and damaged hair should address four different needs: cleansing, intensive care, daily protection and, when needed, care for the roots. A four-step hair repair routine 1. Gentle washing without unnecessary friction The first step is proper cleansing. Apply Erato Hair Wash mainly to the scalp and massage gently with your fingertips. There is no need to rub the lengths vigorously. The lather that runs through them as you rinse is usually enough. Use lukewarm water, as very hot water can make already dry hair look even more dehydrated. 2. A hair mask for the lengths and ends After washing, gently squeeze out excess water and apply Erato Hair Mask from ear level down to the ends, paying extra attention to areas that tangle or break more easily. Leave it on for about three minutes, then rinse thoroughly. For most hair types, using it once or twice a week is a practical starting point. You can adjust the frequency depending on how dry or thick your hair is and how often you wash it. 3. Leave-in conditioner for easier combing Leave-in conditioner is used after washing and is not rinsed out. It has a different role from a mask: it stays in the hair, helping you detangle and manage it throughout the day. Spray a small amount of Cleo Leave-In Conditioner onto damp or dry hair, mainly through the lengths and ends. Start with a little product and add more only if needed, so your hair stays light. Then comb gently, starting at the ends and gradually working your way up. 4. Separate care for the roots Dry lengths and increased hair shedding are different concerns. If you are concerned about thin, weak hair or notice more seasonal shedding, you can add a separate step to care for your roots. Apply Polyhymnia Hair Lotion directly to the roots, on damp or dry hair. Massage gently and do not rinse it out. According to the product instructions, daily use for at least three months is recommended. How can you use these products together without weighing your hair down? When Product Where to apply Every time you wash your hair Erato Hair Wash Mainly to the scalp Once or twice a week Erato Hair Mask Lengths and ends After washing or as needed Cleo Leave-In Conditioner Lengths and ends Daily, when needed Polyhymnia Hair Lotion Roots When using more than one product, it is important to keep your routine from weighing your hair down. That is why all four products have silicone-free formulas, offering complete yet lightweight care. Each addresses a different need, from cleansing and caring for the lengths to detangling and caring for the roots, without unnecessary buildup on the hair. Small habits that help damaged hair Choosing the right products is only one part of repairing your hair. How you handle it each day is just as important. Do not rub your hair with a towel. Gently press it to remove excess water. Start detangling at the ends and gradually work your way up towards the roots. Cut back for a while on blow-drying at very high temperatures, straighteners and curling irons. Avoid very tight hairstyles, especially when your hair is wet. Trim damaged ends when split ends are noticeable. Continue protecting your hair from the sun, especially if you spend many hours outdoors. Frequently asked questions about hair repair How often should I use a hair mask? Once or twice a week is a good starting point for dry and damaged hair. If your hair is very thin, use a smaller amount and apply it only to the ends. What is the difference between a hair mask and a leave-in conditioner? A mask is used after shampooing, left on for a few minutes and then rinsed out. Leave-in conditioner is not rinsed out and mainly helps with detangling, frizz and managing your hair day to day. You can use both products in the same routine. Why choose silicone-free hair products? Silicones work mainly on the surface of the hair, giving it an immediately smoother appearance, more shine and less frizz. With frequent use, however, some types can build up and weigh hair down. If you prefer a more natural approach to hair care, a silicone-free product can provide softness and make combing easier without relying on that temporary smoothing effect. Erato Hair Wash and Hair Mask, Cleo Leave-In Conditioner and Polyhymnia Hair Lotion all have silicone-free formulas. Can a hair mask get rid of split ends? A mask can improve how damaged ends look and feel, making them appear smoother and better cared for. However, once split ends have formed, they need to be trimmed off. Is it normal to shed more hair in autumn? A temporary increase in hair shedding can occur as the seasons change. At this time of year, a consistent routine with gentle washing and targeted care for the roots can support thin and weak hair. When will I see a difference in damaged hair? You may notice softer hair that is easier to comb from the first few uses. More consistent improvements in how your hair looks and feels take regular care and less heat styling. A simple routine for the new season After summer, your hair does not necessarily need more products. It needs products with a clear purpose, applied in the right way. Erato Hair Wash and Hair Mask can form the basis of a routine for dry and damaged lengths. Cleo Leave-In Conditioner adds a practical step for detangling and daily care, while Polyhymnia Hair Lotion can be added separately when caring for the roots is a priority. With gentle handling, less heat and a consistent routine, your hair can gradually look softer, smoother and better cared for again.

Choosing a face mask usually starts with one question: what is my skin type? In practice, however, one single answer rarely describes the entire face. The T-zone may show more oiliness, while the cheeks may need hydration. At the same time, the skin may look dull and the eye area more tired. So, what happens when your skin needs more than one thing at the same time? This is exactly where multimasking comes in, a more personalized approach to using face masks, allowing you to give each area the care it needs. What is multimasking? Multimasking means applying different masks to different areas of the face, depending on the needs you notice at that moment. A cleansing mask, for example, can be applied to the T-zone, a hydrating mask to more dehydrated areas and a targeted mask under the eyes. It is not layering. The masks are not applied one on top of another, but on separate zones, without overlapping. The goal is not to use as many products as possible in one application. It is to observe your skin and create a masking ritual that responds to its real needs, instead of expecting one single formula to offer the same care to the entire face. Four face masks, four targeted actions For more than 30 years, face masks have been one of Fresh Line’s signature rituals. Their new generation evolves this philosophy through four targeted formulas for cleansing, hydration, glow and revitalizing the eye area. At the heart of the range are upcycled extracts, making use of valuable raw materials through a more sustainable approach. Lemon Cleansing Mask for the T-zone When the nose, forehead or chin show more intense oiliness and more visible pores, the Lemon Cleansing Mask can be applied specifically to these areas. The combination of green clay, kaolin and Heilmoor mud helps remove impurities and excess sebum, offering a clearer, smoother and matte-looking complexion. Upcycled lemon extract offers antioxidant and balancing care, while biopolysaccharides help support hydration and a feeling of comfort on the skin. Apple Hydrating Mask for dehydrated areas Dehydration does not concern only dry skin. It can appear on every skin type as a feeling of tightness, reduced comfort or a more tired look. The Apple Hydrating Mask is ideal for areas that need more moisture and nourishment, such as the cheeks. The natural sugars in its formula help retain moisture, while the plant-based complex with avocado oil, phytosterols and olive oil supports the skin barrier. Greek upcycled apple extract enhances hydrating and antioxidant care, leaving the skin softer and more rested. Grape Glow Mask for dull and uneven-looking skin When the skin looks dull or its texture feels less smooth, the Grape Glow Mask offers targeted renewal to the areas that need it. The natural AHA complex, with natural glycolic acid and fruit acids, removes dead cells from the skin’s surface and helps promote a smoother texture and more even tone. Upcycled grape extract offers antioxidant care, while Tasmanian pepperberry, calendula and vitamins E and F complement the formula with soothing and caring properties. Potato Revitalizing Eye Mask for a more rested look The eye area has different needs from the rest of the face and can be included in almost every multimasking combination. The Potato Revitalizing Eye Mask is applied under the eyes and targets visible signs of fatigue, such as puffiness, dark circles and fine lines. Its formula combines upcycled potato extract, caffeine from upcycled coffee extract and arnica, helping promote a brighter and more rested look. Marine plankton offers an immediate smoothing and firming effect, while avocado oil and almond oil care for the delicate area and help maintain its moisture and elasticity. How to do multimasking step by step 1. Observe your skin Before choosing masks, look at how your skin is on that day. Is there oiliness in the T-zone? Do your cheeks feel dehydrated? Does your complexion look dull? Do your eyes look tired? The choice starts from how your skin looks today, not only from your general skin type. 2. Start with clean skin Remove makeup, sunscreen and impurities, gently cleanse your face and dry it without rubbing. This helps the masks apply evenly to the zones you have chosen. 3. Create your own application map Apply each mask only to the area that needs it, without mixing or overlapping the formulas. You do not need to cover every part of the face or use all four masks together. Even a combination of two masks can create a complete multimasking ritual. 4. Respect the time of each formula The Lemon Cleansing Mask should be left on for 10 minutes and rinsed off before it dries completely. The Apple, Grape and Potato masks should be left on for 10 to 15 minutes. If you use them at the same time, follow the application time of each product separately. 5. Complete your routine Rinse the masks off thoroughly and continue with the skincare products that suit your skin. If you use the Grape Glow Mask during the day, make sure to finish with sun protection. Three easy multimasking combinations For combination skin: Lemon on the T-zone for cleansing and balancing, Apple on the cheeks for hydration and Potato under the eyes for a more rested look. For dull skin with dehydrated areas: Grape on the areas where you want more glow and smoothing, Apple on the areas that feel tight and Potato on the under-eye area. For gentle hydration and revitalization: Apple on the areas that need comfort and hydration, together with Potato under the eyes. It is a simple combination for the days when the skin looks stressed and the eyes look tired. If you are using multimasking for the first time or if your skin is sensitive, start with two masks and observe how your skin responds. More active formulas, such as a mask with AHA or clays, do not need to be applied to more areas than those that truly need them. How often can you do multimasking? The frequency depends on the masks you choose and on how your skin responds. Lemon and Grape can be used 1 to 2 times per week, according to their instructions, while Apple and Potato can be applied as often as needed. If you are just starting out, one application per week is a simple way to observe how your skin responds and gradually adjust your ritual. The mask you need today may not be the one you need tomorrow The needs of the skin are influenced by the season, the environment, everyday life and your overall skincare routine. One week you may need more cleansing, another more hydration and at some point a targeted step for glow or revitalization. Multimasking does not simply add more masks to your routine. It helps you use each formula where it truly makes sense, making skincare more personalized and more mindful. The right mask is the one that answers your skin’s need at the moment it needs it. Discover the new generation of Fresh Line face masks and create your own multimasking ritual.

Face Masks: How to Choose the Right One for Every Need of Your Skin Your skin does not have the same needs every day. Sometimes it may look duller and more tired, while at other times it may need more hydration. Oiliness or visible pores may also be limited to specific areas of the face. That is why face masks have a special role in a skincare routine. They complement the daily skincare steps and provide more targeted care, depending on what the skin needs at that particular moment. The aim, therefore, is not simply to use a face mask. It is to learn how to recognise your skin’s needs and choose the one that responds to them most effectively. When the Skin Needs Hydration The need for hydration does not apply exclusively to dry skin. A lack of moisture can make even normal, combination or oily skin look duller, feel tight or temporarily lose its sense of comfort and elasticity. Dehydration can also be affected by environmental factors, such as dry air and low temperatures, which can put strain on the skin barrier. In these cases, a hydrating face mask can provide a more intensive boost of care. Fresh Line’s Apple Hydrating Face Mask has been designed for dehydrated or stressed skin and is suitable for all skin types. The natural sugars in its formula help retain moisture, while the plant-based complex of avocado, phytosterols and olive oil supports the skin barrier and limits water loss. At the same time, Greek upcycled apple extract provides hydrating and antioxidant care. In this way, a hydrating mask becomes more than an extra skincare step: it is a way to give your skin what it is missing whenever it feels more dehydrated or stressed. For Dull Skin in Need of Radiance and Renewal There are times when, no matter how consistent your daily skincare routine may be, the skin looks tired and its texture appears less smooth. The accumulation of dead skin cells on its surface can affect its radiance, making it look duller. In this case, exfoliation can help renew the surface of the skin. A face mask for radiance that combines exfoliating and conditioning ingredients can be a targeted step in your routine. The Grape Glow Face Mask contains a natural AHA complex with naturally derived glycolic acid and fruit acids, which help remove dead skin cells and improve skin texture. At the same time, upcycled grape extract is rich in antioxidants, while vitamins E & F provide nourishment and repairing care. It has been designed for dull and tired skin, aiming to deliver a smoother and more radiant appearance. When Oiliness and Pores Require a Different Approach The skin does not always need more nourishment or hydration. Particularly for oily and combination skin, excess sebum, impurities and the more noticeable appearance of pores can create the need for deeper cleansing and balancing. Clays are often used in cleansing masks for precisely this purpose: they help remove impurities and excess oil, leaving the skin looking clearer and more matte. The Lemon Cleansing Face Mask combines green clay, kaolin and Heilmoor mud. Green clay helps remove impurities and excess sebum, while kaolin absorbs oil and helps improve the appearance of pores. The formula also includes upcycled lemon extract with antioxidant properties, as well as a naturally derived hydrating agent made from sugars, so that cleansing is combined with a feeling of comfort. Do Not Forget the Eye Area! The area around the eyes has different needs from the rest of the face and is often one of the first areas where signs of tiredness become visible. Puffiness, dark circles and fine lines can make the eyes look less rested. For this reason, the targeted use of an eye mask can complement an overall facial skincare routine. The Potato Revitalising Eye Mask has been designed for puffy eyes, dark circles and fine lines. It contains upcycled potato extract, caffeine from upcycled coffee extract and arnica extract, while avocado oil and almond oil care for the delicate area and help maintain its moisture and elasticity. Its formula aims to give the eye area a brighter and more rested appearance. Did You Know That… Nothing Needs to Go to Waste? Behind an effective formula, there may also be a different way of viewing raw materials. This upcycled philosophy lies at the heart of Fresh Line’s new generation of masks. Ingredients from Greek nature are given a second life within the formulas, where what remains from lemon processing is used to create upcycled lemon extract, while grape skins and seeds are transformed into upcycled grape extract. Similarly, the range makes use of Greek upcycled apple and potato extracts, as well as coffee which, after it has been brewed, is transformed into an upcycled extract. In this way, an ingredient that might be considered to have completed its cycle finds a new use in skincare. Because sometimes, nothing really needs to go to waste. Discover the face masks that suit your needs here: New Face Masks – Fresh Line