Fresh Line
Nature is our core principle
Since 1992, Fresh Line has been drawing inspiration from the wisdom of ancient Greek herbalism and the rich raw materials of the Greek land. It creates natural cosmetics with high levels of naturality, combining herbs, essential oils, natural butters and vitamins for healthy, radiant and revitalized skin.
The science of beauty
Fresh Line formulas are the result of years of research and technological innovation. Specialized scientists design each product based on the principles of herbal therapy and the latest advancements in dermocosmetic science. With over 300 products, Fresh Line offers complete beauty routines for every need — from face and body care to hair care — filling consumers' bathrooms with the scent of nature for over three decades.
Made in Greece with ethics and love
Production takes place entirely in Greece, in Fresh Line's privately owned bioclimatic facilities in Koropi, Attica. With responsible, cruelty-free practices and respect for the environment, the company remains true to its values.
authenticity and quality. Each composition is made with passion and scientific precision, ensuring the safety and effectiveness that every skin deserves.
The Fresh Line experience
Pampering yourself with Fresh Line products is a daily experience of well-being and joy. Luxurious textures, unique fragrances and rich compositions transform self-care into a beauty ritual. From aromatic body mists and shower gels to balms and scrubs, each product is a moment of pleasure that embraces the senses and reveals the natural beauty hidden within us.
Presence in 10+ countries
Fresh Line travels beyond Greece’s borders, sharing the philosophy of authentic Greek beauty with the world. With a presence in over 10 international markets and more than 750 points of sale , its products are more than just cosmetics; they are ambassadors of a culture that unites nature, science and sensory experience.
Fresh Line maintains an omnichannel distribution network, which includes mono-brand stores, corners in department stores, partnerships with pharmacies and a strong online presence.
